The 2026 VPP ROI Framework

From Interruption to Integration

Traditional ad-spend is facing a crisis of diminishing returns. With 2026 AI integration tools, brands are shifting from “buying time” to “owning pixels.” This report introduces our proprietary ROI Calculator.

Key Framework Components:

1. The Attention Multiplier: Why integrated assets hold 4x the recall of mid-roll ads.
2. Dynamic Asset Lifespan: Calculating the value of permanent placement in digital libraries.
3. The EMV Formula: (Scene Reach × Brand Prominence Score) / Asset Production Cost.

Submit the Discovery Brief below to receive the Google Sheets Template.