The 2026 Integration Tech Stack

VPP
vpp.im Intelligence Team
10 min Read

Placement Intelligence

The 2026 Integration Tech Stack

The Engine Behind the Integration

Virtual Product Placement is no longer a manual VFX process. It is a real-time, AI-orchestrated integration. This report breaks down the software stack currently dominating the Tier-1 production market.

The Stack:

  1. Neural Radiance Fields (NeRF): Capturing real-world products in 360° for virtual use.
  2. Generative Relighting: Tools that adapt your product’s texture to any scene’s light source.
  3. Automated Procurement: How VPP assets are bought and sold via automated marketplaces.

Download the full Stack Guide by initiating a discovery brief.

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